Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other.
More and more searchers (especially on mobile devices) are looking for local businesses. Local SEO can help your business stand out in the SERPs. Learn how to use local ranking factors like name, address and phone number (NAP) and customer reviews to rise to the top of organic results and even get featured in the carousel.
If you're newer to local SEO, you might want to visit the Local Learning Center to learn what local search marketing is, if it's a good fit for your business, and best practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
Google My Business If you haven’t already, you’ll need to claim your Google My Business page.
I’m not going to go into all the details of setting it up because there are tons of articles that explain this process, like this one or this one.
All you need to know is that once you’ve set it up, you should include the following:
You’ll also want to use Schema.org markup on your NAP to give the search engines all they need to display your company information correctly.
If you're newer to local SEO, you might want to visit the Local Learning Center to learn what local search marketing is, if it's a good fit for your business, and best practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
Google My Business If you haven’t already, you’ll need to claim your Google My Business page.
I’m not going to go into all the details of setting it up because there are tons of articles that explain this process, like this one or this one.
All you need to know is that once you’ve set it up, you should include the following:
- Add a long, unique description that’s formatted correctly and includes links.
- Choose the correct categories for your business.
- Upload as many photos as possible.
- Add a local phone number to your listing.
- Add your business address that’s consistent with that on your website and local directories.
- Upload a high-resolution profile image and cover photo.
- Add your opening times/days (if relevant).
- Get real reviews from customers (I’ll come onto this).
You’ll also want to use Schema.org markup on your NAP to give the search engines all they need to display your company information correctly.